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Location
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About
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Charity Recruitment are recruiting for a Marketing and Digital Fundraising Officer working for a well-known International Charity based in the City of London. This is a permanent role.
This role is hybrid working. Two days working in the office and three days working from home.
As the Marketing and Digital Fundraising Officer you will be providing support to the Events team with their digital plans. You will be managing digital campaigns on social, display and PPC (Bing and Google) and provide results and learnings on these campaigns. You will produce, manage and evaluate email marketing campaigns, including regular e-newsletters.
As the Marketing and Digital Fundraising Officer you will be managing, developing and creating new web content for events and community fundraising to maximise supporter engagement. You will be conducting digital reviews, analysing keyword usage and search volume to optimize content for SEO.
You will need to have previous strong experience of working successfully in a digital fundraising or marketing role where you have developed targeted marketing strategies that expanded organisational reach, impact and income.
Requirements
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Experience:
Successfully managed online communities through developing and writing engaging content on platforms such as Facebook, Twitter, Instagram and blogs.
Demonstrable strong experience of using website content management systems with the ability to use analytics tools to monitor and report on online usage and behaviour across multiple communication channels, using results to inform decision making
Experience of using digital marketing and fundraising techniques with a test and learn approach, including social, PPC, display and email.
Proven strong experience of using IT software such as Microsoft Office (Word/Excel/Powerpoint), Outlook, Teams and databases.
Excellent knowledge of current marketing techniques and experience of managing and implementing email marketing campaigns